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The Dolly Edit

The Dolly Edit is our love letter to an icon whose warmth, wit and wonderfully unapologetic style continue to inspire everything from our embroidery to our love of a well-placed rhinestone.

At its heart are our signature ‘What Would Dolly Do?’ jackets, alongside a handpicked collection of pieces chosen with her in mind: joyful florals, ornate embroidery, bold colour and plenty of sparkle. Some celebrate the glamour we imagine Dolly would have loved; others carry something of her spirit and the values she shared so generously with the world.

A reminder to dress with joy, live with kindness and never make yourself smaller. Because when in doubt, ask yourself: What would Dolly do?

The Tennessee Rose Embroidered Shirt
'What Would Dolly Do?' Embroidered Denim Jacket
Dolly Knows Best Fur Lined Maxi Coat
English Rose Embroidered Gingham Pyjamas
Back view of a woman styling the What Would Dolly Do embroidered khaki army jacket with gold sequin trousers, showing its western motifs and rhinestones.